As a NYC beauty expert and product junkie by hobby and by trade, Daria has spent her days (and nights) in marketing, product development and consumer insights in the elite and competitive luxury beauty and fashion industries in NYC. She also has consulted on strategic marketing and branding projects for international luxury brands. Daria loves talking about the beauty industry; and in working with some of the most influential behind-the-scenes trendsetters (makeup artists, hair stylists, buyers), Daria has honed her skills at interpreting trends and decoding high-tech products to be more accessible to all women.
And Daria spends just as much time consulting the women in her life (and often, random women in Sephora) on beauty, fashion, design and shopping in general. She is driven and inspired by understanding what drives women to buy beauty products and helping them tackle tough beauty problems with practical advice that will empower them to feel more confident in their appearance.
Daria’s personal approach is straight-forward—effortless and timeless chic—and always with a glossy lip because what better accessory to dress up a confident smile!