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About

Photograph by Vito Fun

As a NYC beauty expert and product junkie by hobby and by trade, Daria has spent her days (and nights) in marketing, product development and consumer insights in the elite and competitive luxury beauty and fashion industries in NYC. She also has consulted on strategic marketing and branding projects for international luxury brands. Daria loves talking about the beauty industry; and in working with some of the most influential behind-the-scenes trendsetters (makeup artists, hair stylists, buyers), Daria has honed her skills at interpreting trends and decoding high-tech products to be more accessible to all women.

And Daria spends just as much time consulting the women in her life (and often, random women in Sephora) on beauty, fashion, design and shopping in general. She is driven and inspired by understanding what drives women to buy beauty products and helping them tackle tough beauty problems with practical advice that will empower them to feel more confident in their appearance.

Daria’s personal approach is straight-forward—effortless and timeless chic—and always with a glossy lip because what better accessory to dress up a confident smile!

 

 

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12 Comments leave one →
  1. December 27, 2010 3:33 pm

    Thanks so much for the mention! I love those Birkin bags and am glad they piqued your interest!

  2. Carmen permalink
    December 21, 2010 7:41 pm

    Happy to see that you have this blog, Daria! Enjoyed reading. Holiday greetings!

  3. Tracy permalink
    November 22, 2010 2:02 am

    Not sure how I found your blog but I LOVE it!

    I love the beauty and fashion so this is great! Keep it the GREAT work!

  4. Reena Mathews permalink
    May 5, 2010 1:49 pm

    Hey You…randomly read up on our linkedin profile and there is your blog!! Love the few entries you’ve written so far. Can’t wait to read more!! PS..I’ll have to try that MAC foundation. Also, the concept around your new company sounds great.

  5. Alexis Walker permalink
    March 14, 2010 1:04 pm

    WHOA BUDDY!!! Daria, I am sooo impressed by this blog and by you! I can’t beleive the when/where of how we met and all the dreams you had.

    I can’t wait to see what else you do!!! I know this is old, but…YOU GO GIRL!!!!

  6. March 3, 2010 8:39 pm

    Didn’t know that you had a blog. I attended DS-2009, at NYU, where you spoke. Glad to see you full-circle. This is a bit different than what you discussed, and I appreciate the other facet. Good luck to you.

    • March 3, 2010 10:49 pm

      Thank you! It’s definitely a lot of fun. I’m doing lots of fun things these days…

  7. Jeanine permalink
    January 12, 2010 2:16 pm

    Awesome blog, Daria! I’m so proud of you! I like it and look forward to reading more in the future. Congrats and much encouragement as you continue to find ‘your voice.’ 🙂

  8. January 6, 2010 9:36 am

    Hi Daria! I love the beauty industry and all things beauty as well. As a licensed manicurist, I am particularly fascinated with nail care and believe our nails can be considered an accessory, like fine jewelry that God has blessed us with if we treat them as such. You are doing a fabulous job with this blog and I look forward to reading current and future entries!

  9. Ann Gallagher permalink
    November 2, 2009 3:17 pm

    Awesome blog, Daria! Can’t wait to get future updates.

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