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Bethenny Frankel Launches SkinnyGirl Skincare

July 27, 2011

Mere months after Bethenny Frankel sells her SkinnyGirl Margarita line for $120 million and a month after launching the SkinnyGirl Cleanse, she announces her entrance into yet another product category, leveraging the success of the SkinnyGirl brand.  This time, the reality star has partnered with Lotta Luv to create Skinnygirl Face & Body Solutions, featuring a personal care line called Honesty by Bethenny which consists of 30 beauty products, ranging from plumping lip gloss to body creams to cooling foot spray.

Bethenny tells WWD about the name she chose for the line, “$150 eye cream is ridiculous and absurd”. “[Products that promise] ‘you’re going to look like Heidi Klum in two days’ or ‘like you had a face-lift’ have always bothered me.”

According to Women’s Wear Daily, SkinnyGirl Face & Body Solutions launches in November at select Walmart stores – just in time for the holiday season – and will retail for $15 and below.

I can only wonder and wait in anticipation of what she’ll do next.  My guess?  A clothing line.  What do you think?

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