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Estée Lauder Signs Supermodel Joan Smalls

December 21, 2010

Puerto-Rican beauty Joan Smalls joins Hilary Rhoda, Carolyn Murphy, Constance Jablonski and Liu Wen as the newest face of Estée Lauder cosmetics and skincare.  Not since Liya Kebede posed with Carolyn Murphy in the famous Double Wear ads has another woman of color represented the brand.

Smalls has been modeling since 2007 but 2010 has definitely been her year.  She opened the spring Jason Wu and Yves Saint Laurent shows in New York and Paris, closed for Christian Dior and Jean Paul Gaultier and had two Vogue editorial features this fall.

Smalls’ beauty debut with Estée Lauder launches in their global advertising campaign in May 2011.  And I can’t wait to see it!

2 Comments leave one →
  1. C. Reyes Prabhakar permalink
    December 21, 2010 8:05 pm

    Joan is gorgeous and finally getting the spotlight! I’m happy to see someone who can show another beautiful color of PR. Very excited to see the campaign!

  2. Carmen permalink
    December 21, 2010 7:45 pm

    Easy to see from her picture why she’s been chosen. Classic beauty. Very happy for her. Cheers!

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