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Launch Party Tonight for Beyoncé’s New Fragrance

February 2, 2010

Let me be clear: I typically hate anything that has to do with celebrity fragrances, but I have to admit, this one has me slightly curious…

Who: Beyoncé in partnership with Coty, Inc.

What: Presentation of and launch party for Beyonce’s first fragrance, Heat

When: Evening of Tuesday, February 2, 2010

Where: New York City, Union Square Park/15 Union Square (site of the original Tiffany store)

Why: In case you need a reason…because this is the first fragrance where the singer/songwriter/actress/designer has actually had creative control.  And who are we kidding, pretty much everything Bey touches is hot, hence the name.

What do you think:  Super Exciting or SO Over it?

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