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Lucky Us!

November 10, 2009

lucky shops iphone

On Friday, I attended the Innovation Forum, presented by the NYU Stern Luxury & Retail Club and Luxury Lab and had the pleasure of listening to Gina Sanders, Vice President and Publisher of Lucky Magazine, speak about the importance of new media and how Lucky is staying relevant at a time when print magazines seem to be going down faster than cocktails at a Kardashian party. (The latest being Metropolitan Home).

Sanders demonstrated this through the Lucky At Your Service iPhone app, a “Digital Concierge,” that allows you to shop for the latest trends by category (shoes, bags, beauty, denim, etc), style, color and price; locate a specific item near you; purchase it immediately or locate a retailer within in 50 miles that may have it. If they do, you can request that they put it on hold and within 10 minutes, receive an e-mail confirming that it will be there waiting for you! So incredible (blame my shock and awe on the fact that I have a BlackBerry). You can also create personalized wish lists – just in time for the holidays!

This app singlehandedly sold me on the iPhone. I’ll be getting it as an early Christmas present to myself!

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